Dr. Chernock is currently Chief Technical Officer at Triveni Digital. In that position, he is developing strategic directions for metadata management, content distribution and monitoring for emerging digital television systems and infrastructures.

Previously, he was a Research Staff Member at IBM Research, investigating digital broadcast technologies. Dr. Chernock is active in many of the ATSC and SCTE standards committees, particularly in the areas of metadata, monitoring and data broadcast. He chairs a number of adhoc committees within ATSC whose work relates to metadata and transport issues. He is vice-chair of the Technology Group on Distribution (TSG) and chairing the Non-Real-Time Services and Mobile/Handheld management layer activities within ATSC. He is a major participant in the SCTE HMS video monitoring activity.

In another life, he used transmission electron microscopy to study materials characteristics for advanced ceramics packaging and semiconductor technology at IBM. His ScD was from MIT in the field of nuclear materials engineering.